A Few Fun One-Offs
When I wasn’t entrenched in things like integrated campaigns, strategy decks, or new business presentations, there were pockets of time to squeeze in fun little projects like these.
I created the concept and design for all of the pieces below. I also wrote the copy for all except the book dust jacket — though I did add the idea of the etched author name and “for a good time” phone number. And I convinced the author to add a recording as a treat for those who actually called the number.
What Happens in Vegas?
Ahead of a trade show in Las Vegas, I created perfumed ribbon canisters that were mailed to attendees and prospects. Our booth was then manned by a few pasty new business guys wearing red silk ties. They reported significant foot traffic and conversation thanks to these cheeky canisters.
