A Bit About Me

With more than 17 years of B2B and B2C experience under my belt, I have yet to encounter an industry or challenge that’s uninteresting. Having spent the first decade of my career at an innovation agency, I truly appreciate the value of consumer insights, research-based solutions, and customer experience.

From large-scale trade shows to integrated marketing campaigns to intimate customer experience rooms, my award-winning efforts have helped clients develop a more strategic approach to problem solving, better understand (and socialize) who their customers are, and more effectively communicate with them.  

I have proudly served Blue Cross Blue Shield of Michigan, Walmart, CASE Construction Equipment, CNH Industrial, Bankers Life, ACT, Inc., Grainger, and The Pampered Chef to name a few. The only thing I enjoy more than helping companies evolve is a good piece of tiramisu.

A Few Areas of Expertise

• Concept to Completion

• Concept, Creative and Brand Development

• Strategy, Positioning and Naming

• Integrated Marketing

• Customer Experience

• New Business Development

• Presentation Deck Creation